So, just how popular is Light of Day Niagara becoming?
Enough to get The Boss’s attention.
Co-founder and avid Bruce Spr ingsteen fanatic Dave Rotella heard it from the man himself while attending the annual New Jersey edition of the Light of Day fundraiser in January. Invited backstage by singer Joe Grushecky -one of Springsteen’s best friends – Rotella suddenly found himself face to face with his idol.
Posted By JOHN LAW , REVIEW STAFF WRITER
“Bruce Springsteen heard of us,” says Rotella, still beaming from the encounter. “Bruce said, ‘Ya, I heard about what you guys were doing down there.’ We were pretty happy.”
Springsteen wasn’t just making small talk. Since it originated four years ago, the Niagara Falls branch has become one of the Light of Day Foundation’s biggest money makers in its fight against Parkinson’s Disease. It’s second only to New Jersey, where the benefit shows began 10 years ago with Springsteen’s help.
Last year’s event , comprised of one main concert in November and a series of summer shows, raised $20,000 — double the take from 2008.
This year’s goal is $30,000, with Light of Day mainstay Joe D’Urso & Stone Caravan kicking things off April 30 at Club Italia.
From there, the series moves to Yanks Old Niagara Bar & Grill on Centre Street for shows by Philly favourites Marah May 28 and Pittsburgh’s Joe Grushecky June 18.
An additional concert in July has yet to be confirmed.
It’s all leading to the main Nov. 4 concert at the Greg Frewin Theatre. Aiming to “mix things up” this year, Rotella says this year’s show will be headlined by Gary U.S. Bonds, whose 1981 hit This Little Girl was written by Springsteen.
Last year’s concert was attended by music industry veteran Bob Benjamin, whose battle with Parkinson’s inspired the first fundraising show in 1990, in which Springsteen appeared.
Since then, The Boss has played six more Light of Day events, and now that Niagara Falls is on his radar, Rotella says anything’s possible. When he asked during his brief meeting in December, Spr ingsteen replied “you never know.”
Rotella will be sending a formal invitation, though he stresses the show is not about the artists, it’s about the cause.
“This changed from a music event to a Parkinson’s awareness event.”
Since it was formed by Rotella and friend Mike Minerviti, Light of Day Niagara has become one of the city’s biggest musical events. It has also given Rotella the chance to bring some of his favourite bands to town.
Marah was an unknown entity last year, but made plenty of new fans after their show last summer.
And if Springsteen shows up? The capper to a great year, says Rotella.
“My dream was realized in January.”
Tickets for the Light of Day kick-off show are $55 ($100 per couple), including dinner. Visit www.lightofdayniagara.comor phone 905-357-4977.
jlaw@nfreview.com
Article ID# 2552025
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